We are Rock.
We're the business consultancy focused on core foundations - both defining them & aligning whole businesses around them. We do it for one simple reason - because it matters.
Our Team
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Jen Harris
Partner
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Jeroen Leeuw
Partner
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Sheryl Bates
Partner
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Defined + Aligned = Inspired
Big companies have spent millions proving the commercial case for aligning businesses around well-defined core foundations - so we don't have to!. Here are selected highlights of some recent studies - sorry for any jargon, we didn't write them.
Terminology aside - aka one person's 'purpose' is another person's 'vision' - the evidence is clear. Being intentional about the big stuff (inc. what your business really cares about beyond just making money) translates into tangible business benefits. Meaning matters.
70%
more sales
KANTAR, "What is Brand Equity"
3 x
faster growth
DELOITTE, "Purpose is everything"
67%
greater staff engagement
GALLUP, "Q12 Survey"
46%
greater market share
HAVAS, "Meaningful Brands"
10%
better performance
EY/HBR, "The Case For Purpose"
Why Rock.Partners?
We're 'Rock' because we believe in solid foundations - strong, straightforward & silo-free.
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We'll custom-create our approach just for you - no forcing you to 'find your why' or 'define your authentic values'. Our solutions are well-researched & well-balanced. They're grounded & relevant to your business. We can use whatever terminology & format you prefer. Your foundations will fit your business, not ours.
We're 'Partners' because we don't drop a strategy & run. We stick around to help you embed it.
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We're flexible - we can work with your in-house team or hand-pick one from our extensive network of professional partners. Either way, we'll be your very own alignment advocate - coordinating whichever commercial, cultural or creative strategies, tools or resources you need.
Meet Rock's founder
A business consultancy led by a brand strategist? Of course.
I'm Rachel Vigers & I've been working under the mantra of "BRAND MEANS BUSINESS" for 25+ years, providing strategic support to clients of all shapes, sizes & sectors in over a dozen different countries.
With 17 years of international corporate branding agencies under my belt (inc. 10 as a Brand Director advising corporate C-suites), I've proved time & again that "brand" goes way beyond the marketing department to influence every part of a business, at every level.
As founder/co-founder of three businesses & one charity, I’ve also experienced first-hand the interplay between brand strategy & business strategy. One doesn’t exist without the other, or not for long at least.
But strategic consultancy can be a confusing space for business owners to navigate - one loaded with jargon, terminology, 'proven methodologies' & 'proprietary models'. In my opinion, it doesn't have to be this way.
With Rock, I'm out to make strategic consultancy clear, direct & 100% client-led, working with specialist partners who know that a client's best interests are served by grown-ups being joined-up. No mud-slinging. No land-grabbing. Just strong, straightforward & silo-free. Let's Rock!
